In this blog, we are gonna talk about How Social Media Marketing helps businesses and the five main reasons why you need it?
So the best way to understand how social media marketing helps businesses is to understand the five main reasons you need it.
So let’s jump right in.
Reason #1 It’s where your Customers are
Your customers are on their phone looking at social media all the time particularly after work they’re not watching TV anymore looking at Star Plus, Sony, NDTV
those channels still exist, but today the new TV is Facebook, Instagram, YouTube, Snapchat
this is where your customers are and so, therefore, it’s an important cause that’s where you need to be.
Reason #2 Social proof is a part of the buying process these days
When somebody is analyzing who they’re gonna do business with they’re typically gonna look at your website maybe do some research about you, they’re gonna see what your online reputation looks like and nowadays, they’re also checking for social proof do you have new followers and the assumption is if you don’t have any followers you probably don’t have any customers.
And so do you want to have that kind of assumption about your business?
Probably not, which is why you need to invest in social media marketing and start building following for your brand.
Reason #3 It’s the new referral system.
Right, people still want referrals when they’re thinking about who they’re gonna do business with, in the old days they would ask their friends
Hey, what do you think? Hey, where should I go for this? Where should I go for that? Who should I buy from for this?
This is still occurring today but it is not on a one to one relationship anymore face to face, it’s on social media people are asking for referrals and looking for referrals on social media all the time so if you’ve seen a drop off in your referral business, what you’ve really seen is a drop off in your social media marketing presence in comparison to your competitors so that’s a good reason why you need to step it up.
Reason #4 It creates brand awareness.
Brand awareness is huge to your success because somebody may not be able to or ready to buy today but they may be in a week or a month or six months or a year from now and when that time comes, you want them to think of you first and by staying in front of these people on social media is building brand awareness
It’s renting space in their mind whether they like it or not so when they finally do need to buy your product or service they think of you first and not your competitor.
Reason #5 You have to invest in it
Yes, It’s a most important investment and you have to invest in it because if you don’t, your competitors will and you’ll get passed up, you have to evolve marketing is always gonna be needed.
It’s like we need food and water to survive a business needs marketing to survive but the vehicle of which, the way that you market, that’s gonna constantly change and constantly evolve and that’s what’s occurred with social media this is where your customers are now so whether you like it or not, that’s where it’s going, so that’s where you need to be.
So hopefully these five tips to help you better understand why social media marketing is important, and how it can help grow your business and hopefully take you to the next level.
And if there’s anything that We’ve missed something related to why you need social media to grow your business, then let us know in the comments.