In this blog, we are going to discuss what should be your Instagram marketing strategy for 2020. Our goal is to provide you with some thought-provoking content that inspires you to take action differently than ever before. We all know that Instagram is an extremely powerful platform for brands and businesses. After this blog, you’ll have a crystal clear outlook and a solid Instagram marketing strategy for 2020 to start implementing now.
Here we are not going to discuss how to get more likes and followers. Instead, what we’ll be talking about is the bigger picture of Instagram, what we should truly be focusing on and what’s going to make the biggest difference in both our day to day and long term efforts.
Remember, Instagram should be treated as a marketing tool and part of your entire business
funnel, not a standalone method for building your business. Other important elements of your funnel might be a website, an email list, and monetization methods such as affiliate links, digital products, or your own merchandise.
By switching, our focus from vanity metrics to something more meaningful not only are you going to see a boost in your personal enjoyment on Instagram but the actual bottom line of your business.
So our method for using Instagram as a marketing tool that can generate hundreds of potential customers every single month is made up of five parts.
The first part is to have a plan.
A plan is going to guide all of your efforts and make the outcome much more fruitful.
So the first thing we want you to do is to ask yourself what is your primary goal with Instagram?
It shouldn’t be to grow a following. We want you to think bigger than that. Is it to get traffic to your website, build up your email list, make sales of your product or service, decide what’s important for you and write it down. This will be your new motivation when it comes to Instagram.
Every piece of content you create and every caption you write will have this overarching goal in mind.
Part two is to identify your target market.
Not sure who they are? Well, you’ve got work to do.
Knowing who your target market is is one of the most important elements of any business. Without this information, all the time you spend on creating content, writing captions, choosing hashtags, and dishing out likes and comments will all be wasted.
Instagram can be a very time-consuming platform, so we want to make sure that everything we do has a purpose.
So what exactly is a target market?
Well, it’s the person you believe is going to benefit from your content and your offerings the most. This will be different for everyone depending on what your business or brand represents, but it’s super important that you flesh it out.
So let’s suppose your target audience is a 35-year-old woman, we want you to stop and dig way deeper than that. You want to identify as much information about this person as possible including their age, gender, marital status, annual income, education level, hobbies, and even personality traits.
Well knowing if your target market shops at Online platforms or offline can make a really big difference in the vibe of your content, the tone of your captions and the way you price your products.
Now, this gets to us to part three, Creating strategic content.
By deeply understanding who our target market is, making content becomes so much easier.
Each photo you take and caption you write should speak directly to that person. It should provide value and offer a solution to that particular person’s problem.
The idea here is that if we create content for a specific demographic, we’re going to naturally attract that person to our feed while they with our content. Because it sounds like it was made just for them and easily convert them into real paying customers.
If we do the opposite and create random content with no real direction, we’re going to attract a mix of people that don’t end up taking the actions that we want.
So to make sure that we’re constantly getting the right people to our feed, we need to implement.
Part four is to locate and engage with your target market regularly.
This is something that should be done daily and lucky for you. It doesn’t have to be hard, especially since you know exactly who your target market is, finding them on Instagram, will be a breeze.
One easy way is to think about the Instagram accounts your target market may already be following.
Go to those accounts, click on one of their recent posts then hit the like button. This will open up a list of engaged users who fall into your target market.
From there, you can easily leave a few likes and comments on as many accounts as you have time for.
What this is going to do is send those people a notification and encourage them to come over to your feed.
Generally, when someone new likes or comments on your content, we’re instantly intrigued by who they are, right? And remember we created content specifically for them.
So once they’re there, they’re going to be pleasantly surprised and prepped to take the next step in our funnel.
Which brings us to the last part of Instagram marketing strategy. Part five is to encourage meaningful activity.
Far more important than likes and followers are actions like website clicks, post shares, and DMS inquiring about what you offer.
So instead of posting a picture and hoping that you get more likes than last time, we want you to be using calls to action that asks your audience to do something that’s going to help your primary goal and send your audience to the next step of your funnel.
For example, encouraging them to click the link in your bio to check out your website, newest blog or latest offering, or asking them to send you a DM or email so you can chat with them one-on-one.
These actions are so much more powerful than a like or follow and put you in a position to better build yours like know and trust factor.
If you haven’t heard of this before, it’s what makes people buy from you. When someone is continually exposed to your content, has spoken to you one on one and has received some sort of value from you, they begin to trust you and a longtime connection can be built with every action they take on your account.
The connection, support, and trust they have for you to grow. And that makes them much more likely to invest in you than anyone else on Instagram.
So by having a plan, understanding who your target market is, creating content specifically for them and encouraging them to take action that really matters, you’re going to utilize Instagram in a significantly better, business building way than ever before.
So hopefully these ideas will help you to achieve a strong Instagram marketing strategy and eventually it will help grow your business and take you to the next level.
And if there’s anything that We’ve missed something related to How to Grow online reputation, then let us know in the comments.