In this blog, we are going to discuss the best SEO practices and tips.
Install an SSL Certificate
SSL certificates create an encrypted connection⠀
Google gives a slight ranking boost to SSL websites and ranks your page higher if it’s SSL secured⠀
There are different certificates according to your website’s needs⠀
If you have a blog or a simple website, a basic certificate is enough. But, if you have a bigger page, e-commerce or a company page, you need to get an Organizational or Extended Validation Certificate.⠀
Here is the info about the different certificates: Different types of SSL-certificates
Responsive & Mobile Friendly
Design the website responsive as doing so the website automatically scaled according to the size of the user’s device screen, which increases the chances of good user experience.
Why is it so important for SEO that your website is Responsive or Mobile First?
Basically, because bounce rate will decrease, it improves page load time and a user will spend more time on the web if it has good usability.⠀
Create a Sitemap and submit it
A sitemap is a file where you provide information about the pages of your site and the relationship between them.
If you want to speed up the indexing of your website, send your sitemap to Google and Bing. You can use the XML site map to create a site map. You can export your website for free if it has less than 500 pages.
Once you have the sitemap created, go to Google Search Console or Bing Webmaster Tools and submit it. Search engine crawlers will index your site quicker.
Speed Up Your Website
Site speed is definitely a ranking factor – 2 seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%
So these are the tips you can use to speed up your website:
- Pick a good hosting
- Avoid heavy images
- Host images and videos on your server
- Proper coding
For more info about this, check out these amazing tricks and tips to speed up your website.
For International Websites, use HREFLANG
If your web has content in different languages, you should use HREFLANG
HREFLANG tells Google what language you are using on a particular page
Google, Bing, Yandex, or any other search engine will show the most appropriate version to their users.
For more info about this topic, visit:
Disallow Toxic Backlinks
Quality backlinks make a site rank higher. Toxic backlinks can hurt your website and cause you to lose ranking.
You can ask Google not to consider certain links when crawling your site thanks to Google’s “Disavow Links Tool”
Before doing this, I recommend you to read these 2 articles that explain it step by step.
Use redirects properly
If you move your website to another domain or you changed the original URL to a new one, you should use redirects to tell Google which is the new URL
In this case, you should use 301 redirect which means that a page has permanently moved to a new location.
You can get more info in these two articles.
Create a Custom 404 Error Page
404 error page is the landing page a user sees when they try to reach a non-existent page on our website. They give users a way out of the error page
You can include there, for example, a link that leads to your home page, most popular pages, blogs, etc.
WordPress normally creates these pages automatically, with an option to go to the home page.
Use robots.txt appropriately
The robots.txt file is used to indicate to Google which URLs you do not want to index or track
The file must be named robots.txt and there should be only one robots.txt file. It should be located at the root of your website
If you want to find out how to correctly create this file, please visit these 3 links:
You should add a Canonical Tag when the same content on your site is available on various URLs
A Canonical Tag tells search engines which URL contains the original content. This way, Google doesn’t consider it a duplicate content
If you want to find out more about canonicals, check this link out:
Use AMP (Accelerated Mobile Pages)
It’s an open-source project designed to speed up mobile web pages⠀
AMP consists of three basic parts:⠀
For WordPress, you can use: AMP for WP – Accelerated Mobile Pages
For more info about AMP, visit:
Keep Your Code Clean
When your website is done, clean your code up⠀
Less is more⠀
If you use WordPress, there are several plugins that do this for you⠀
You can use the Autoptimize plugin (it’s free).